BCreative

 

BCreative is a group of experienced proven creative professionals. We strategize and make vision reality—and bring ideas to life.

Our focus is on the customer experience and engaging your target audience at every touch point. From creating a strategic marketing plan from the get-go to launching a new brand or product, to creating events, and even sensory marketing experiences, we have experience in hospitality, travel, real estate, retail, food, non-profit and entertainment marketing, and more.

Founder, Becca Cooper, has 15-years of experience leading marketing teams and working with brands such as Vail Resorts, PorchLight Real Estate Group, Epic, Starz Entertainment, Encore, Brine Lacrosse, Lake’s Famous Hot Dogs, and more.

Scroll down to see just a few examples and go to the next page to view our services.

 
Envisioned a logo system for the Epic logo for Vail Resorts, which is used across multiple brands and resorts. These brand guidelines informed many brands that linked with the word Epic. Full guidelines available upon request.

Envisioned a logo system for the Epic logo for Vail Resorts, which is used across multiple brands and resorts. These brand guidelines informed many brands that linked with the word Epic. Full guidelines available upon request.

Part of the Epic brand is EpicPromise. This brand was derived from an internal social responsibility brand for Vail Resorts and was evolved into a consumer-facing brand—EpicPromise—at all resorts. Full guidelines available upon request.

Part of the Epic brand is EpicPromise. This brand was derived from an internal social responsibility brand for Vail Resorts and was evolved into a consumer-facing brand—EpicPromise—at all resorts. Full guidelines available upon request.

Compiled and formalized brand guidelines for Vail Resorts internal corporate brand, which targets employees, investors, the news media and other trade audiences. Full guidelines available upon request. Vail Resorts owns and operates many consumer-facing brands: Epic, EpicPass, EpicPromise, EpicBurger, EpicMix, EpicMountainGear, etc.

Compiled and formalized brand guidelines for Vail Resorts internal corporate brand, which targets employees, investors, the news media and other trade audiences. Full guidelines available upon request. Vail Resorts owns and operates many consumer-facing brands: Epic, EpicPass, EpicPromise, EpicBurger, EpicMix, EpicMountainGear, etc.

Created and launched the first-ever Vail Resorts employment brand in 2014 to attract more than 25,000 seasonal employees. The brand is still in use today and targets incoming employees. Full guidelines available upon request.

Created and launched the first-ever Vail Resorts employment brand in 2014 to attract more than 25,000 seasonal employees. The brand is still in use today and targets incoming employees. Full guidelines available upon request.

Defined the way photography was shot and treated overall for all of the domestic resorts for Vail Resorts mountains. Three categories were defined: Iconic, Making Memories and Breathtaking Moments. These three categories and the guidelines structured all photography style for the company’s numerous brands.

Defined the way photography was shot and treated overall for all of the domestic resorts for Vail Resorts mountains. Three categories were defined: Iconic, Making Memories and Breathtaking Moments. These three categories and the guidelines structured all photography style for the company’s numerous brands.

Overturned a 12-year old brand at one of the “top 500 brokerages for transactions” in the country, PorchLight Real Estate Group, to be more relevant, sophisticated, modern and simple. Full guidelines available upon request.

Overturned a 12-year old brand at one of the “top 500 brokerages for transactions” in the country, PorchLight Real Estate Group, to be more relevant, sophisticated, modern and simple. Full guidelines available upon request.

Developed the brand for Who is amy?, a non-profit organization dedicated to raising public awareness and funds for medical research of the life-threatening and terminal disease amyloidosis.

Developed the brand for Who is amy?, a non-profit organization dedicated to raising public awareness and funds for medical research of the life-threatening and terminal disease amyloidosis.

Led the creation of the brand for a Lake’s Famous Hot Dogs, a local hot dog cart company in Denver.

Led the creation of the brand for a Lake’s Famous Hot Dogs, a local hot dog cart company in Denver.

Screen Shot 2018-11-15 at 11.17.21 AM.png
Screen Shot 2018-11-15 at 11.17.07 AM.png
Screen Shot 2018-11-15 at 11.11.22 AM.png
Screen Shot 2018-11-15 at 11.10.13 AM.png
Screen Shot 2018-11-15 at 11.10.01 AM.png
Screen Shot 2018-11-16 at 10.35.03 AM.png
Screen Shot 2018-11-16 at 10.34.36 AM.png
Screen Shot 2018-11-16 at 10.33.12 AM.png
Screen Shot 2018-11-16 at 10.33.41 AM.png
IMG_5334.JPG
Screen Shot 2018-11-15 at 12.46.54 PM.png

Defined how signature photography is directionally shot at Vail Resorts, across all mountains.

Full guidelines available upon request.

Pre-production decks for numerous photo shoots. This one was with Shaun White at Vail Resorts. Full deck available upon request. Many other examples, upon request.

Pre-production decks for numerous photo shoots. This one was with Shaun White at Vail Resorts. Full deck available upon request. Many other examples, upon request.

This package was a roadmap to create brands for residential developments, from logo creation to brand identity to launch. This is a basic roadmap that led to brands such a Fiveonking.com, Ivydenver.com and many others. Wrote and executed, and also rolled it out to the company.

This package was a roadmap to create brands for residential developments, from logo creation to brand identity to launch. This is a basic roadmap that led to brands such a Fiveonking.com, Ivydenver.com and many others. Wrote and executed, and also rolled it out to the company.

 

SENSORY EXPERIENCES

Cupcake anniversary delivery program sent fresh cupcakes and a personal note to clients on their home sale anniversaries.

Cupcake anniversary delivery program sent fresh cupcakes and a personal note to clients on their home sale anniversaries.

Seasonal gift ideas, such as a piece of marketing collateral with suggested wine pairings and girl scout cookies during cookie season arrived at clients doors to create an organic and fun touch-point.

Seasonal gift ideas, such as a piece of marketing collateral with suggested wine pairings and girl scout cookies during cookie season arrived at clients doors to create an organic and fun touch-point.

Collateral stations for sales-force to grab and go.

Collateral stations for sales-force to grab and go.

Collateral stations for the sales-force to grab and go.

Collateral stations for the sales-force to grab and go.

Clients brought guests to a private, pop-up concert with Isaac Slade from the well-known band, The Fray.

Clients brought guests to a private, pop-up concert with Isaac Slade from the well-known band, The Fray.

A strategic campaign with multiple promotions attracted a large crowd to this company’s event.

A strategic campaign with multiple promotions attracted a large crowd to this company’s event.

Creative food displays at events, create memories, experience and engagement with your brand.

Creative food displays at events, create memories, experience and engagement with your brand.

Installations to create atmosphere at your events.

Installations to create atmosphere at your events.

Installations to create atmosphere at your events.

Installations to create atmosphere at your events.

Fashion shows and other entertainment at events to create engagement.

Fashion shows and other entertainment at events to create engagement.