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Why work with ShuBu 

Purpose + Impact

ShuBu Creative is a top-level branding and marketing agency that works with purpose-driven organizations, public service agencies and mission-centric corporations to bring their most impactful identities and campaigns to market. We are based in the Denver Metro area, but are proud to work with clients worldwide. 

ShuBu’s team includes creative professionals with decades of branding and marketing strategy experience. Whether it be a new brand, a refresh of an existing brand or a next-level marketing campaign for an established brand, we not only help our clients develop their strategy and build their roadmap, but we take it so much further by also managing creative teams to bring it all to life. From strategy to implementation, ShuBu delivers unparalleled results. 

Our expertise lies in determining each brand’s unique differentiators and then developing strategies to capitalize on them across all platforms: compelling messaging, engaging visuals and, most importantly, the optimal plan for using both to maximize marketing campaigns. ShuBu specializes in working with organizations across various industries, including government agencies, non-profits, healthcare, real estate and big brands, including Regis University, Sun Life Health, Commerce City Police Department, Vannin Chief of Staff, Latitude40 Real Estate Group, Elkco Properties, Trybe Properties, NexCore Group, Experience Senior Living, and The Academy Boulder.

The Story behind ShuBu Creative

ShuBu Creative was founded in 2018 when Becca Cooper Leebove followed her dream of agency ownership, but only after first making good on a promise she’d made to herself in her early 20s: to gain as much real world experience as she possibly could AND rise to the coveted VP of Marketing position in a major organization first.


Leveraging 24 years experience leading marketing teams and large brand initiatives at Vail Resorts, PorchLight Real Estate Group, Starz Entertainment, Regis University, and other Denver ad agencies, she continues to grow her accomplishments, experience, and proficiency since starting Shubu.

A message from Chief Brand Strategist and Founder,

Becca Cooper Leebove

As the founder of ShuBu, my purpose in life is my two children. Their nicknames as babies became “Shu Shu” and “Bu Bu” organically. Therefore, the "saying" ShuBu was born. I then learned that ShuBu also originates from the Indian word meaning "my love."


I love creating brands that have purpose and impact and have proven experience at some of some pretty well-known places, such as Vail Resorts (A.K.A. I worked on the EPIC brand), STARZ (A Lionsgate Company), Regis University (a purpose-driven University), and PorchLight Real Estate Group (a billion-dollar real estate firm doing good). However, in December of 2018, I left 20 years of corporate to start ShuBu Creative.  


Not only have I worked in the thick of marketing departments, met some famous people, and worked with C-level staff at big corporations, but I've also opened small businesses (Lake's Famous Hot Dogs and ShuBu), a non-profit (Who is amy?), and experienced first-hand the struggle with telling the world about what you do and why you offer it and how hard it is to tell a story effectively.


ShuBu is a brand-centric marketing agency—and helping people create strong brands is my passion. Our vision is to find the good in all brands and develop brands for good so that they can make a difference in the world today.

When you choose to work with ShuBu you will get impactful results, reflecting the love, purpose, and passion you put into your work. 



With gratitude,

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Becca Cooper Leebove
Founder & Strategist

"The team at ShuBu loves helping our clients bring their brands to life by discovering exactly who they are and what they stand for." - Becca Cooper Leebove

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