Our Story

We grew up in the world of strategy, branding and marketing.

Who We Are

ShuBu Creative is a top-level strategy, branding and marketing agency that works with purpose-driven organizations, public service agencies and mission-centric corporations to bring their most impactful identities and campaigns to market. We're based in the Denver Metro area and founded by Becca Cooper Leebove, an award-winning branding/marketing expert with 24 years of experience leading large marketing teams at Colorado Fortune 500 and mid-sized companies.

ShuBu’s team includes creative professionals with decades of branding and marketing strategy experience. Whether it be a new brand, a refresh of an existing brand or a next-level marketing campaign for an established brand we not only help our clients develop their strategy and build their roadmap, but we take it so much further by also managing creative teams to bring it all to life.

We are also certified by the City of Denver to bid on public projects. We are a Minority Women Business Enterprise, Disadvantaged Business Enterprise, Emerging Business Enterprise and a Small Business Enterprise.

Meet Our Team

About the Founder

ShuBu Creative was founded in 2018 when Becca Cooper Leebove followed her dream of agency ownership, but only after first making good on a promise she’d made to herself in her early 20s: to gain as much marketing experience as she possibly could AND rise to the coveted VP of Marketing position in a major organization first.

Leveraging 20 years experience leading marketing teams and large brand initiatives at Vail Resorts, PorchLight Real Estate Group, Starz Entertainment, Regis University, and other Denver ad agencies, Becca decided to pursue her dream of agency ownership in 2018.

The name ShuBu is derived from Becca’s children’s nicknames as babies “Shu Shu” and “Bu Bu.” Her kids being her key why just made sense, plus the name was original and no one else had it in the industry. She then learned that ShuBu also has special meanings in other cultures, which fit the agency well, "my love" in Indian and “the main thing” in Japanese. Both deep themes in the world of branding. Becca has been awarded the Outstanding Women in Business by the Denver Business Journal named a Top 100 Influencer in Marketing and Advertising.