NEW BRAND DEVELOPMENT
Execution & Distribution of Paid Campaign
PR, Video, Graphic Ads, SEM
Commerce City Police Department's (CCPD) recruitment campaign’s primary objective is to attract a diverse pool of qualified candidates who possess a mindset for positive change and seek day-to-day action in their job and opportunities for career advancement.
CCPD aims to take a fresh approach to its recruitment of both experienced officers and new recruits to match the changing dynamics and demands of the role. The CCPD is a leader in police reform and community policing in the state of Colorado and wishes to hire a police team committed to positive change and community policing.
ShuBu created an employment brand to match this strategy and implemented a hiring campaign in June 2022 using a paid media strategy.
To date, results indicate that the strategic messaging and creative assets are resonating, and our media strategy is in front of the right people. With a goal of hiring 20 police officers by December 31st, CCPD has already received over 130 applications in just 2 months! The campaign focuses on diversity, women, police reform, and hiring the next generation of police for the academy as well as recruiting certified officers.