Odd Couples Housing
NEW BRAND DEVELOPMENT
Check out Odd Couples Housing—a unique start-up bringing together aging adults with younger responsible adults to share living expenses. Younger adults are able to provide homeowners assistance around the house for a lower cost of living.
With housing costs rising by the minute, this solution is helping an aging population when there is a lack of affordable housing. The concept has been written up in academic journals such as the Standford Innovation Review and Washington University's blog.
Odd Couples Housing was launched in St. Louis in 2019 and ShuBu Creative helped launch the company in Denver!
ShuBu created a lot of buzz by gaining coverage in the Denver news and increasing followers and reach on social media by more than 1,000%. We executed all of the organic social media efforts in 2021, with plans to start back up again next year after the start-up's second raise of funding.