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  • Becca Cooper Leebove

The 'why' Behind the Name ShuBu

Updated: Nov 5, 2021

I'm excited to share the 'why' behind some big news. BCreative has a new name and new website. But what does it mean...

I have always believed that our life experiences shape us. Martin Scorsese summed it up beautifully when he said, "what is most personal to you is most creative."

BCreative needed a more unique and ownable name. ShuBu Creative originates from an Indian word meaning "my love." The dream team and myself, here at ShuBu Creative, love creating brands that have purpose and impact.

As the founder of ShuBu Creative, my personal love and purpose in life are my two children. Naturally, their nicknames as babies became "Shu Shu" and "Bu Bu." Therefore, ShuBu was born. Now, ShuBu Creative is my branding and marketing agency - because life's creations give us purpose.

When you choose to work with ShuBu Creative you will get impactful results, which embody purpose, passion, data-driven strategy, modern design and compelling messaging.

So, remember the name. ShuBu. And thanks for visiting our new website. I'm excited to share the news with you.


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